Name | Molefi Kete Asante |
Title | Professor at Temple University, US African American Studies Program |
Brief Introduction | Professor Molefi Kete Asante is a contemporary African American scholar in the field of African Studies and African American Studies. Professor Asante is known for his theories of Afrocentricity and transracial, intercultural, and international communication |
Recent Publications | Asante, M. K. (2005).Ebonics: An Introduction to African American Language. Chicago : African American Images.
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Paper:
De-westernizing Communication: Strategies for Neutralizing Cultural Myths
Abstract:
It is the purpose of this paper to demonstrate that neutralizing principal stereotypes and myths often held by the Western World of African and Asian cultures is an effective way to create normal human communication. It is the position of the author that abnormal communication which often goes for effective communication is a linear, rational, militaristic approach to human relations that does not allow ambiguity and non-linearity. In fact, it seeks success which serves as a code for conquest. By neutralizing this tendency for asserting stereotypes the communicator can transform communication into a mutual human relationship.
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