Conference Agenda*

International Conference
De-Westernizing Communication Research:
What Is the Next Step?

First Day: Saturday, December 13, 2008

08:30-09:00	Registration
09:00-09:30	Welcoming speech: Wu Se-Hwa 吳思華, President, NCCU Welcoming speech: Chao-sung Huang 黃肇松, Chairman of the Board (Central News Agency) Photo session
9:30-11:10	Session I: Knowledge and Theory: The Issue of Universality Chair/Discussant: Kuan-Hsing Chen 陳光興 The Geography of Theory and the Place of Knowledge : Pivots, Peripheries and Waiting-Rooms David Morley Communication and Transformation: The Cultural Contradictions of Globalised Modernity Graham Murdock De-westernizing Communication: Strategies for Neutralizing Cultural Myths Molefi Asante
11:10-11:30	Tea Break
11:30-12:40	Session II: The Essentiality of de-Westernization Chair/Discussant: Eddie C.Y. Kuo郭振羽 The Cross-Cultural Challenge to Communication Science: The Issue of Cultural Bias M. S. Kim An Anatomy of Eurocentrism in Communication Scholarship: The Role of Asiacentricity in De-Westernizing Theory and Research Yoshitaka Miike (outline read by Professor Guo-Ming Chen 陳國明)
12:50-14:00	Lunch Break
14:00-15:30	Session III: The Peripheral Outlook Chair/Discussant: Gholam Khiabany (for Professor Georgette Wang’s and Professor Shi-xu’s paper) Discussant: Eddie C.Y. Kuo郭振羽 (for Professor Gunaratne’s paper) Reconstructing Eastern Paradigms of Discourse Studies Shi-xu 施旭 (via video conference) De-Westernizing Communication / Social Science Research: Opportunities And Limitations Shelton Gunaratne Orientalism, Occidentalism, and Communication Research Georgette Wang 汪琪
15:30-15:50	Tea Break
15:50-17:00	Session IV: Method and Methodological Challenges Chair/Discussant: M. S. Kim Conceptual challenges to the paradigm of media research in national and local contexts Herng Su 蘇蘅 The Return to Practice Wei Wen Chung 鍾蔚文

Second Day: Sunday, December 14, 2008

09:00-10:40	Session V: Moving Away from Universalism Chair/Discussant: David Morley Beyond Ethnocentrism in Communication Theory: Towards a Culture-centric Approach Eddie C.Y. Kuo 郭振羽 and Han Ei, Chew “De-westernization” of communication studies in Chinese societies Paul S.N. Lee 李少南 Beyond the Dichotomy of Communication StudiesKuo-Ming Guo-Ming Chen 陳國明
10:40-11:00	Tea Break
11:00-12:40	Session VI: Opportunities and Limitations of an Alternative Approach Chair/Discussant: Chen Kuo-Ming Cross-cultural Analysis: Wenyi (文藝) and Melodrama Emilie Y. Y. Yeh 葉月瑜 Imagining de-Westernization: A point of view from the science of meaning Yaly Chao 趙雅麗 Whither Eurocentrism? Media, culture and nativism in our time Gholam Khiabany An agenda for the social sciences in Asia Syed Farid Alatas (via video presentation)
12:40-14:00	Lunch Break
14:00-15:30	Session VII: Round table discussion: The “Next Step” Chair: Eddie C.Y. Kuo Panelists: All

Agenda subject to change*